Advanced Analytics

MailHarbor provides simple analytics for its email marketing feature, such as reads, clicks, opens, etc. These statistics are very helpful in the effort of finding out how effective a particular marketing campaign has been. These statistics, however, are just the tip of a very large iceburg.

Advanced Analytics go that extra mile. Through ROI Tracking, campaign activity monitoring, cross media effectiveness, and advanced reports, marketers are able to not only see how effective their marketing campaign have been, in regards to reads and responses, but rather how marketing efforts have affected the bottom line. Businesses and organizations need to see if their marketing dollar is being spent wisely. MailHarbor will provides as much information as is needed for a business' marketing department to succeed.