Targeting and Segmentation
Targeting is something that most marketing departments would love to do, but they don't have the time or the inclination to
dig through their records to find the ideal customer and then market to them.
MailHarbor takes all of the work out of targeting and segmentation. You are given the ability to market only to those people
who you have grouped together or have responded in a certain fashion to your marketing campaigns or who live in a certain
"real" geographic location.
Behavioral Targeting
MailHarbor records each contact's response to a marketing campaign they have received. Using this information, you are able to
filter your contact list based on how certain contacts have responded to certain campaigns that they have been sent.
This functionality allows a marketer, like yourself, to narrow down your focus and send marketing campaigns to specific people
who have responded a certain way. For example, if you know that Joe Smith only reads emails about your pottery class, then
you'd only send Joe Smith emails about the pottery class and not the direct mail people about Renaissance art.
Behavioral targeting will keep your response rates high and your marketing department's morale will skyrocket!
Geo-location Targeting
Geo-location targeting allows users to target contacts based upon their "real" location, so that they are more likely to read
and respond to local marketing campaigns.
Through our patent-pending technology, MailHarbor is able to narrow down your contacts' location and provide you with the most
accurate information for your local campaigns. This process helps to increase your response rates and conversion rates for
campaigns that are centered around a specific location or locations.
Segmentation
Segmentation allows users to simply separate their large contact list into smaller lists for a more focused marketing campaign.
Contacts can belong to several groups, and several groups can be selected to be sent a particular campaign.
As your contact list gets larger and larger, you will want to break it up because you will rarely be sending a marketing piece
to your entire list. The more segmented and focused your groups, the better response you'll get from your marketing efforts.
